In 2021, Celui hit the ground running with a curated arsenal of fragrances—crafted in France, bottled in glass, and brought to life in partnership with a Los Angeles–based perfumer. Founded from a deep love of scent and the emotional connection it inspires, Celui set out to take a non-traditional distribution path from day one.
Rather than entering the market through typical retail channels, Celui intentionally aligned itself with the world of luxury hospitality. Because fragrance is inherently personal and rooted in lifestyle, partnering with five-star hotels felt like a natural extension of the brand’s ethos.
Celui’s first hotel partnership launched with the iconic Bel Air Hotel in 2021. Since then, the collection has expanded into more than 17 luxury hotels across the United States, with strategic plans to grow further within the hospitality sector in 2026. Today, Celui can be found in leading properties including the Four Seasons, L'Auberge Del Mar, Rosewood Miramar, The Resort at Pelican Hill, and more. In addition to hotel partnerships, Celui expanded its luxury footprint by collaborating with Rolls-Royce Beverly Hills, where new car owners received Celui’s signature The One candle as part of their new ownership experience.
The brand has received coverage from notable media outlets from Forbes, WhoWhatWear, MSN, Byrdie and more.
At Celuí, we are dedicated to the art of creating the world’s finest pheromone fragrances — masterfully composed by our perfumer and inspired by our love for travel, adventure, and nature. Each scent is an infusion of rare botanicals and exotic floral dnotes, blended with carefully selected pheromone accords designed to subtly harmonize with the body’s natural chemistry. This unique balance enhances personal presence, elevates confidence, and deepens connection. More than just a fragrance, a Celuí perfume is an experience — an invisible signature that lingers, inviting closeness and sparking beautiful moments throughout your day.
