The Celuí Signature
Each scent becomes uniquely yours.
At the heart of every Celuí fragrance is our proprietary pheromone infusion — a carefully developed accord designed to interact with your natural chemistry. As the fragrance warms on skin, it subtly enhances presence and triggers subconscious attraction, creating a closeness that feels effortless rather than overt.
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Crafted with Intention
At Celuí, we craft the world's finest pheromone fragrances — born from a love of travel, nature, and the art of human connection.
MORE THAN A FRAGRANCE - A FEELING.
Bring the Celuí world home.
Home & Candles
Shop our best seller
The one
Shop the look
trusted by the world's most iconic hotels
where celuí is experienced
A curated presence in luxury spaces that celebrate design, atmosphere, and intimate moments.
Meet our Founder
Veronica Ockander Hu
Beauty expert and passionate traveler who believes fragrance is the most intimate accessory you can wear. Every scent she creates is a chapter of her journey, composed to make you feel seen, remembered, and irresistible.
NEW FRAGRANCE
TOKYO
COSMIC. INTIMATE. TAILORED.
Pear and yuzu mist open with crisp precision, softened by ambrette seed’s natural warmth.
Rose essence, iris petals, and blush peony create a refined floral heart.
Blonde cedar and sheer amber settle into skin musk and soft woods, hugging the body rather than projecting loudly.
Layering Ritual
Layer with The One to introduce warmth and deepen its clean, tailored edge.
NEW FRAGRANCE
EAU DE MALIBU
COSMIC. INTIMATE. TAILORED.
Pear and yuzu mist open with crisp precision, softened by ambrette seed’s natural warmth.
Rose essence, iris petals, and blush peony create a refined floral heart.
Blonde cedar and sheer amber settle into skin musk and soft woods, hugging the body rather than projecting loudly.
Layering Ritual
Layer with The One to introduce warmth and deepen its clean, tailored edge.
NEW FRAGRANCE
NO. 55
COSMIC. INTIMATE. TAILORED.
Pear and yuzu mist open with crisp precision, softened by ambrette seed’s natural warmth.
Rose essence, iris petals, and blush peony create a refined floral heart.
Blonde cedar and sheer amber settle into skin musk and soft woods, hugging the body rather than projecting loudly.
Layering Ritual
Layer with The One to introduce warmth and deepen its clean, tailored edge.
NEW FRAGRANCE
EDEN ROCQUE
COSMIC. INTIMATE. TAILORED.
Pear and yuzu mist open with crisp precision, softened by ambrette seed’s natural warmth.
Rose essence, iris petals, and blush peony create a refined floral heart.
Blonde cedar and sheer amber settle into skin musk and soft woods, hugging the body rather than projecting loudly.
Layering Ritual
Layer with The One to introduce warmth and deepen its clean, tailored edge.
The celui signature
Most fragrances sit on the surface.
Celuí goes deeper.
Our proprietary pheromone infusion is designed to harmonize with your natural chemistry — warming on skin, evolving through the day, and creating a presence that feels effortlessly magnetic.
No two people wear it the same way.
Need help?
Frequently Asked Questions
A pheromone is a secreted chemical that triggers a social response in members of the same species. Our lab mimics these chemicals using secretions found in wild plants like yams. They are then paired with our fine fragrance oils.
Scientists have shown that when women smell this compound, their hearts beat faster and their mood improves. In a similar way, when a man smells it, it lifts his mood.
Adding high quality pheromones to your fragrance regimen will not only have a noticeable effect on your mood, but the people around you!
No. Celuí is free from all toxic chemicals including BHT, parabens and phthalates.
Yes. All of our ingredients are sourced locally from cruelty free labs!
Yes. Our samples cost $25 with free shipping and last about a week. After ordering, you will receive an email with an automatic $25 discount when you return to buy the 50ML bottle. Please send us an email if you don't receive the code to hello@celuifragrance.com. Click here to buy a sample.
Depending on how often you use it, the 50ML bottle typically lasts between 3-6 months if sprayed frequently. The 7.5ML travel spray lasts anywhere from 1-3 months. And the candle burns for 30-40 hours. Our bottles are imported from France and spray a super fine mist so you can build up the fragrance or use it in a more subtle way.
Yes. All of our packaging is made of sustainable paper board that can be recycled.
The Celuí Effect
"I've never had so many compliments in one day."I wore The One to a work event and three different people stopped to ask what I was wearing. It's subtle but impossible to ignore. I've never felt so confident walking into a room.
— Sofia R., New York
"It smells different on me than on anyone else — and I love that."I bought the Discovery Set to try a few scents and ended up falling in love with Nuage Blanc. My sister tried it and it smelled completely different on her. That's when I understood what Celuí means by 'your chemistry.' Totally hooked.
— Camille D., Miami
"My boyfriend asked me to never stop wearing this."I've tried a lot of luxury fragrances but nothing has gotten a reaction like Eau de Malibu. It's warm, feminine, and lasts all day. My boyfriend literally told me it's his favorite thing I wear. Says it all.
— Gabriela M., Los Angeles