Veronica Ockander Hu is the visionary behind Celui Fragrance, a house born from her lifelong devotion to beauty, craftsmanship, and the art of storytelling through scent. With a professional background as an aesthetician, Veronica developed an intimate understanding of how fragrance can enhance not only personal style but also the way we experience the world.

Her love for travel has always been at the heart of her creative journey. From the sophistication of Parisian boulevards to the serenity of coastal escapes, Veronica has drawn on her global adventures to capture the essence of places and moments that inspire wonder. Each Celui fragrance is a carefully composed homage to these experiences — designed to transport, to evoke memory, and to embody a sense of timeless discovery.

Deeply influenced by her passion for fashion and luxury goods, Veronica approaches fragrance as both an accessory and an art form. With Celui Fragrance, she creates perfumes that reflect her belief in elegance, individuality, and the transformative power of scent. Her work invites others to share in a world where beauty is not just seen, but felt — a signature philosophy that defines both her journey and her brand.